REDD + means Reducing Emissions from Deforestation and Forest Degradation (REDD) and also includes the conservation and increase of forest carbon stocks and the sustainable management of forests (REDD +). In other words, the mechanism is based on the reduction of deforestation, conservation of native forest, appropriate use of land and forests, in addition to an increase in carbon stocks. As we all know, forests play an essential role in regulating the climate, conserving biodiversity and protecting river basins. With the REDD + mechanism, owners are encouraged to keep their native forests standing by selling the generated carbon credits.

The implementation of a REDD + project begins with a study to assess the risk of deforestation in the region and the size of the forest area that will be conserved. After the study, the project must foresee the strategies to be adopted for the area that will be effectively conserved: increased inspection, sustainable management, activities with social and environmental benefits for the region, income generation alternatives for the population that lived on activities from the deforestation, restoration of degraded areas, etc. The project is then implemented and followed up with periodic monitoring and evaluations, capable of measuring the amount of CO2 avoided and also the success of the implemented actions. Each ton of avoided carbon is equivalent to 1 carbon credit, which is verified according to international standards and made available on registration platforms. The purchase of credits generates financial conversion for the project and has direct beneficial consequences for the communities surrounding the forests.

Investment in environmental issues is no longer just a marketing issue for companies. Now, the financial valuation as well as the engagement of employees and end customers depend on how the organizations position themselves and act for a more sustainable world. Investing in REDD + is an innovative solution and one of the most suitable strategies to include and improve the company's performance in ESG practices (Environmental, Social, Governance). The company also starts to actively contribute to the UN Sustainable Development Goals, learn how by clicking here. Offset your emissions, and in addition to contributing to the fight against climate change, support the conservation of the Amazon and several social, environmental and economic programs in this biome.