Maracá factory undertakes educational initiatives in Ituiutaba schools. The Energia Inteligente project, in partnership with Cemig electrical distributor, aims to raise awareness regarding use of electricity and water, and rubbish disposal.
In order to put theory into practice, the factory organized a competition for students with a view to creating attitude change.
The children who achieved the greatest reductions in energy consumption in their homes were awarded prizes, as well as the teams with the best performances.
According to factory employee Valciene, “The goal is to make children realise that individual attitudes make the difference and, when added together, they have an even greater impact”.
The initiative includes some employees’ children, who are given training and act as project agents at home and in their schools.
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