Luara ceramic factory, run by Mr Cotrim, recognized that the carbon project represented an excellent opportunity for investing in the search for best practices in the ceramic sector. The factory is a model in terms of sustainable production methods for Red Ceramic products today, and has been nominated for various awards in the region. According to Mr Cotrim, “when we made the decision to take part in the awards, such as those awarded by SEBRAE or FIESP, we were aware that we would be evaluated. So it means for us to identify our successes and failures in the management of our business”. The recognition of more sustainable production methods is proving fruitful for the ceramic factory, which is the primary supplier for the PAC (Program for Acceleration of Growth) program in MS State.
Luara is a brick factory located in Panorama municipality, a provincial part of São Paulo State. The factory previously used native wood from the Cerrado biome to produce ceramic pieces. To reduce environmental impacts, in 2006, the factory opted for more sustainable production methods, and became São Paulo State’s first ceramic factory to implement a carbon credit project. In order to do this, Luara factory ceased its use of native firewood and invested in equipment which allows the use of renewable biomass to fuel its kilns. Furthermore, the factory reinvests profits from selling carbon credits into modernizing, generating benefits for the surrounding community.
When buying carbon credits of this project you are supporting , sponsoring , financing and making possible the reduction of greenhouse gases and various initiatives in the social scope , environmental and economic as the following: