In order to encourage the employees to take part in sports, Mr. Lara (the owner) set up a football team for the factory employees. Mr. Lara built a football pitch on the factory grounds, acquired four football strip kits as well as 30 official balls.
To date, the team has won three trophies, proving the success of the initiative. According to Juliano, the administrative manager, “This initiative enables benefits which reach beyond the pitch, because employees show greater enthusiasm and productivity at work”.
The benefits go beyond the factory walls, spreading into the community, for example through the sponsorship of the nursery and the city football teams.
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