In 2014, the Tavares Group of ceramic factories started seeking partners to produce in a more sustainable way and started a project for reuse of industrial wastewater. Today, the water used by one of the group’s factories comes from the AMBEV Company, for use in its production process. AMBEV’s industrial wastewater is, after treatment, brought to the ceramic by trucks and dumped into a reservoir.
The project aims to replace this system by implementing pipes to transport the water, which will eliminate the trucks’ emissions, increase efficiency and avoid water loss. Sr. Lourival, a partner at the Tavares Group, plans to expand this initiative to more of the group’s factories. “This is a very good partnership because we help each other mutually, it’s a win-win situation”, he says.
The project consists of five ceramic factories belonging to the Tavares Group: Antônio, Eliane, Ceará, Ceagra and Santa Rita. All five factories are located in Ceará State, North-eastern Brazil. The project’s focus is to replace native firewood (a non-renewable fuel) with various kinds of renewable biomass.
This fuel switch results in a reduction of greenhouse gas emissions and discourages deforestation for firewood in the region. Furthermore, the ceramic factories encourage stakeholder participation in public consultations. The project applies The Gold Standard®, endorsed by the WWF, which is currently the most rigorous certification globally available for GHG reduction projects.
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