Buenos Aires / PE, Brazil
Major Cobenefit
Employee Well-Being
Cobenefits Related
Project Type
Human Resources
SOCIALCARBON® | The Gold Standard®
Gold Standard Registry

Buenos Aires Project: when carbon offsets have everything to do with the caatinga biome conservation

The small city of Buenos Aires, in the countryside of Pernambuco State, has about 13 thousand inhabitants and lacks access to essential health and education services. Only 5% of the community’s workforce is active and the average income of these workers is below 2 minimum wages.

It is in this social context that Buenos Aires ceramic is present, the protagonist of one of the successful carbon credit projects monitored by Sustainable Carbon.

In the beginning, the factory used native firewood from the caatinga biome as fuel to produce ceramic pieces (roof tiles and bricks). In order to reduce the environmental impact, the factory invested in equipment that makes it possible to feed the kilns with renewable biomass, such as glycerin, mesquite and firewood for the management plan. Due to this change, the production reduced the emission of greenhouse gases into the atmosphere and began to generate carbon credits.

First, the project was developed under the VCS + SOCIALCARBON standards (between 2010 and 2012), then it migrated to the Gold Standard and it is now in transition to the Gold Standard for Global Goals, following the updates of this standard.

2020 update

The 2nd verification of the project in the Gold Standard is in progress and will be concluded in 2020, ending its crediting period after 10 years. During this period, the project reduced the deforestation of 1,970 hectares and thereby prevented the emission of 132,953 tons of greenhouse gases into the atmosphere.

The sale of credits to companies and governments that want to offset their emissions promotes the reinvestment of resources in welfare and safety for employees and also social benefits for the Buenos Aires community.

The ceramic guarantees the correct use of personal protective equipment and puts in place occupational health programs. “We believe that a good and happy employee is a healthy one, and we excel here for the health of the employees” says Mr. Oliva, the Ceramic manager.

Among employees and suppliers, more than 110 families benefit from the project’s activities directly, in addition to the indirect impact from donations provided to educational and sports institutions in the region, such as the sponsorship of a soccer team and a group of folk culture in Pernambuco.

The carbon credits project at Buenos Aires Ceramic contribute to the following Sustainable Goals:




Project Description

Located in the city of Buenos Aires, in rural Pernambuco state, this ceramic factory is a highlight of the regional sector due to its investment in new sustainability technology. For many years, Buenos Aires used native firewood from the Caatinga biome as fuel for production. In 2010, the factory began a project to switch from non-renewable fuel – native wood – to renewable biomass, such as glycerine, mesquite (Nahuatl mizquitl) wood and sustainably managed wood.Choosing increased sustainability also meant reduced GHG emissions, allowing Buenos Aires factory to enter into the international carbon market. According to the business owner, Mr Rodolpho Cunha Neto, the income from carbon credit sales will be used to promote sustainable development in the local community.

Where does your money go?

When buying carbon credits of this project you are supporting , sponsoring , financing and making possible the reduction of greenhouse gases and various initiatives in the social scope , environmental and economic as the following:

Social benefits

  • Investing in the local community’s education: Financial donations to regional educational institutions.
  • Supporting leisure and culture within the community: Sponsorship of a football team and a Pernambuco State folkloric culture group.
  • Intensification of civil action: Construction material donated to the Pernambuco Military Police.

Environmental benefits

  • Reduction of pressure on the Caatinga biome: The factory runs a Sustainable Forest Management area with eucalyptus trees, avoiding deforestation in the region.
  • Improvement of environmental management in the production process: Monitoring of atmospheric emissions.
  • Economical management of resources: Installation of translucent tiles to reduce energy consumption.

Economic benefits

  • Focus on competiveness: Buenos Aires is intensifying its quality control of products in order to consolidate its reputation as an excellent brand.
  • Technological development: Investment in technology representing best practices in the sector, such as equipment to automate the production process.
Amount of CO2e 132,953
Number of Beneficiaries 110
Forest Hectares Protected 1.970