Menegalli Ceramic produces tiles and bricks for the Brazilian civil construction market. The factory is located in a small city in the state of Pará, called São Miguel do Guamá, in the Amazon biome, where the culture of entrepreneurship and preservation is not widespread. Recognizing the importance of environmental management in the local context, the entrepreneur felt the need to innovate his production process and replaced the use of native firewood with renewable biomass as a fuel. The most used biomasses are açaí lumps and agribusiness residues that sustainably reduce greenhouse gas (GHG) emissions to the atmosphere and allow Menegalli’s participation in the international carbon market. Thus, the capital generated by the sale of carbon credits has been reverted to socioeconomic and environmental benefits for Menegalli and for the local population.