The project comprises five Ceramics from the Tavares Group: Antônio, Eliane, Ceará, Ceagra and Santa Rita. All factories are located in the northeast region of Brazil, in the state of Ceará. The project’s focus is to allow the replacement of native firewood (non-renewable woody biomass) by several renewable biomasses. Switching fuels results in a reduction in greenhouse gas emissions and discourages deforestation to obtain firewood. Furthermore, Ceramics involves and encourages the participation of interested parties, through public consultations. The project follows The Gold Standard®, supported by the WWF (World Wide Fund for Nature), which is currently the most rigorous certification worldwide for projects to reduce GHG emissions.