The project comprises five Ceramics from the Tavares Group: Antônio, Eliane, Ceará, Ceagra and Santa Rita. All factories are located in the northeast region of Brazil, in the state of Ceará. The project’s focus is to allow the replacement of native firewood (non-renewable woody biomass) by several renewable biomasses. Switching fuels results in a reduction in greenhouse gas emissions and discourages deforestation to obtain firewood. Furthermore, Ceramics involves and encourages the participation of interested parties, through public consultations. The project follows The Gold Standard®, supported by the WWF (World Wide Fund for Nature), which is currently the most rigorous certification worldwide for projects to reduce GHG emissions.
The Gold Standard was established in 2003 by WWF and other international NGOs to ensure that projects that have reduced carbon emissions exhibit the highest levels of environmental integrity and also contribute to sustainable development. This ensures that projects using the Standard meet the Sustainable Development Goals, maximizing impact and creating value for the people and communities involved.
“We have known and supported Sustainable Carbon projects for 5 years, including visits on site. This enabled us to verify the high quality of the projects, and the relevant impacts they have on climate, environment and community."
— Simon Köppen (Head of Carbon Offset Services na ClimatePartner)
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