Located in the city of Buenos Aires, in rural Pernambuco State, this ceramic factory is a highlight of the regional sector due to its investment in new sustainability technology. For many years, Buenos Aires used native firewood from the Caatinga biome as fuel for production. In 2010, the factory began a project to switch from non-renewable fuel – native wood – to renewable biomass, such as Algaroba wood and wood from sustainable forest management. Choosing increased sustainability also meant reduced GHG emissions, allowing Buenos Aires factory to enter into the international carbon market. According to the business owner, Mr Rodolpho Cunha Neto, the income from carbon credit sales will be used to promote sustainable development in the local community.