Assunção is located in the south of Ceará, in the municipality of Quiraz. For many years, the Ceramic used firewood extracted from the caatinga as fuel, aggravating the deforestation of the second most vulnerable biome in Brazil. The industry invested in equipment and replaced the use of native firewood with renewable biomass to get around the problem. The result has been the reduction of greenhouse gas emissions (GHGs) and the consequent generation of carbon credits since 2007. In addition, with the capital coming from the sale of carbon credits, Assunção ceramic develops projects that promote the sustainable development of the region and of the environment.
The hexagon demonstrates the continuous improvement of the project during all verification periods. The Social Carbon Standard encourages the reinvestment of a percentage of the income from the carbon credits in socioenvironmental benefits, in line with the UN Sustainable Development Goals (SDGs). Social Carbon: far beyond carbon, it is social equality.
"They trap these animals in danger, and we catch them, retrieve them and release them."
— Lourival Tacares (Owner)
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