What is the #trashtag challenge?

Never say that the internet is not recyclable.

A new hashtag has just viralized on social networks. #trashtag, an online challenge for users to post profile photos in a “before and after” format of regions that have been contaminated by the relentless disposal of trash.

It is basically a movement to encourage ordinary citizens to collect the garbage that is constantly thrown on the street. The hashtag proved extremely popular. Participants have cleared a considerable amount of streets, squares and beaches.

The challenge was created in 2015, but only viralized in the month of March 2019. The idea came from ​​UCO Gear and was originally intended to protect forest areas.

A Facebook post resurrected the tag and so far more than 25,000 posts have been published on Instagram with #trashtag or #trashtagchallenge.