LARA

Lara / SP, Brazil
Major Cobenefit
Health and Sports
Cobenefits Related
Project Type
Renewable Biomass
Ecosystem
Rainforest
Standards
VCS + SOCIALCARBON®
Registry
Markit™ Environmental

GOALS ON AND OFF THE PITCH

In order to encourage the employees to take part in sports, Mr. Lara (the owner) set up a football team for the factory employees. Mr. Lara built a football pitch on the factory grounds, acquired four football strip kits as well as 30 official balls.

To date, the team has won three trophies, proving the success of the initiative. According to Juliano, the administrative manager, “This initiative enables benefits which reach beyond the pitch, because employees show greater enthusiasm and productivity at work”.

The benefits go beyond the factory walls, spreading into the community, for example through the sponsorship of the nursery and the city football teams.

Project Description

Lara Ceramic factory, located in Cachoeira Paulista municipality, São Paulo state, used heavy oil in the past as fuel to fire its Ceramic pieces. This type of oil is a fossil fuel derived from petroleum, which emits soot during burning, damaging the respiratory system. Furthermore, heavy oil is highly polluting and contributes significantly to global warming. In response to this, the factory decided to switch its fuel to renewable biomass (a clean source of energy) to produce its Ceramic pieces. Apart from reducing GHG emissions and, consequently, generating carbon credits, this switch promotes sustainable development in the surrounding community. Download PDF

Where does your money go?

When buying carbon credits of this project you are supporting , sponsoring , financing and making possible the reduction of greenhouse gases and various initiatives in the social scope , environmental and economic as the following:

Social benefits

  • Social Responsibility: Funds and building material contributed to community members and institutions.
  • Encouraging sport: Sponsoring schools and municipal sporting championships.
  • Workers’ wellbeing: Football pitch built to encourage workers to take part in sport.

Environmental benefits

  • Renewable biomass: Use of wood waste products.
  • Waste management: Reuse of waste products from the production process.
  • Air quality: Installation of a chimney filter to avoid emissions of particulate matter.

Economic benefits

  • Technological progress: New kilns purchased for greater energy efficiency.
  • Quality: investment in quality certification for products.
  • Creation of new markets for local biomass suppliers.
Amount of CO2e 0
Number of Beneficiaries 0
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