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What is the #trashtag challenge?

Never say that the internet is not recyclable. A new hashtag has just viralized on social networks. #trashtag, an online challenge for users to post profile photos in a "before and after" format of regions that have been contaminated by the relentless disposal of trash. It is basically a movement to encourage ordinary citizens to collect the garbage that is constantly thrown on the street. The hashtag proved extremely popular. Participants have cleared a considerable amount of streets, squares and beaches. The challenge was created in 2015, but only viralized in the month of March 2019. The idea came from ​​UCO Gear and was originally intended to protect forest areas. A Facebook post resurrected the tag and so far more than 25,000 posts have been published on Instagram with #trashtag or #trashtagchallenge.   Source: https://www.bbc.com/news/world-47536861